McDonald's is constantly looking for the next big product, and the latest intriguing thing to emerge from its pipeline are McNoodles.
It's testing McNoodles in Austria in a world premiere to test consumer demand, reports Reuters.
They'll be for sale at Austrian restaurants for the next two or three months starting Thursday.
Hans-Christian Jurceka, a product development specialist at McDonald's Austria, says in a statement that they've worked "intensively" for more than one-and-a-half years on the development of McNoodles.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.If you're over in Austria and get a chance to try the dish, shoot me an email at kbhasin@businessinsider.com.
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