You may have kicked off 2022 feeling all ‘new year, new me’ etc., but what if we told you that the ‘old you’ might be more relevant than you expected. More specifically, the UGG boot-wearing ‘old you’.
That's right, our suspicions have been confirmed and the 00s staple is officially set to be the go-to shoe for 2022 with the utterly iconic Cher having just been revealed as the new face of the brand.
"Being an icon is about having the freedom and courage to explore your own journey and individuality," said Lindsey Dicola Dashoff, Senior Director of Brand Communications & Public Relations at UGG. "Cher is globally renowned for the bold and unapologetic way she lives her life, something UGG has always related to."
And if you're doubting the impact of such a mega star backing the brand, you may be surprised to hear that in just a couple of hours since the announcement was made demand for UGG boots has already spiked by 1280%, according to The Sole Supplier.
Created by an Aussie surfer on the shores of Southern California in 1978, UGG boots almost immediately became a coastal classic and was loved amongst Californians throughout the 1980s.
Fast-forward a couple of decades and the early 2000s saw the sheepskin booties making the transition from boardwalk to catwalk, where they gained momentum amongst the New York fashion set and saw the start of their Hollywood heyday thanks to velour tracksuit-clad celebs such as Lindsay Lohan, Paris Hilton and Nicole Richie (below), who quickly became some of the first notable ‘ugg-fluencers’.
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